Friday, September 30 2011 @ 11:50 PM BST
Contributed by: Claire Claws
The second annual 3D Gaming Summit: Gaming and Beyond expanded its scope to include fast-growing segments of the games industry like cloud gaming, mobile gaming social gaming, and the impact augmented reality will have on games moving forward.
Highlights of the jam-packed one day conference included an Opening Keynote Interview by David Maisel, Senior Advisor to Rovio creator Angry Birds, conducted by John Gaudiosi, Gaming Summit Senior Content Advisor & Co-Founder of Gamerlive.tv; and a featured Interview with Vince Zampella, (Call of Duty: Modern Warfare) General Manger of Respawn Entertainment, conducted by USA Today's Video Game Editor Mike Snider.
The Summit was kicked off with opening remarks by Bob Dowling, followed by a research session with Dan Casey, SVP, Strategy & Analysis, Interpret, LLC. Casey's research suggested that gamers are the single most important market segment when it comes to increasing sales of 3D televisions, displaying nearly double the interest in purchasing a 3D set than non-gamers, and that, contrary to current perceived wisdom, 60% of gamers were unfazed by the need to wear glasses.
In his Keynote, Rovio’s David Maisel examined the challenges of leveraging a casual gaming brand in the merchandising and licensing world and offered his vision of what the in-development Angry Birds movie will look like. Maisel said making the CGI Angry Birds movie in stereo 3D is "obviously a no-brainer."
In his interview, Respawn's Vince Zampella reported that the company, which will retain ownership of all its games (and be distributed by) had already ramped up to 60 employees and predicted that both 3D games and social gaming were in Respawn's immediate future. "We're keeping a close eye on what's developing and where it makes sense," said Zampella about 3D's use in gaming.