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3D Gaming Summit Explores Fast-Growing Game Sectors

Game Industry News

by John Gaudiosi

The second annual 3D Gaming Summit: Gaming and Beyond expanded its scope to include fast-growing segments of the games industry like cloud gaming, mobile gaming social gaming, and the impact augmented reality will have on games moving forward.


Highlights of the jam-packed one day conference included an Opening Keynote Interview by David Maisel, Senior Advisor to Rovio creator Angry Birds, conducted by John Gaudiosi, Gaming Summit Senior Content Advisor & Co-Founder of; and a featured Interview with Vince Zampella, (Call of Duty: Modern Warfare) General Manger of Respawn Entertainment, conducted by USA Today's Video Game Editor Mike Snider.

The Summit was kicked off with opening remarks by Bob Dowling, followed by a research session with Dan Casey, SVP, Strategy & Analysis, Interpret, LLC. Casey's research suggested that gamers are the single most important market segment when it comes to increasing sales of 3D televisions, displaying nearly double the interest in purchasing a 3D set than non-gamers, and that, contrary to current perceived wisdom, 60% of gamers were unfazed by the need to wear glasses.

In his Keynote, Rovio’s David Maisel examined the challenges of leveraging a casual gaming brand in the merchandising and licensing world and offered his vision of what the in-development Angry Birds movie will look like. Maisel said making the CGI Angry Birds movie in stereo 3D is "obviously a no-brainer."

In his interview, Respawn's Vince Zampella reported that the company, which will retain ownership of all its games (and be distributed by Electronic Arts?) had already ramped up to 60 employees and predicted that both 3D games and social gaming were in Respawn's immediate future. "We're keeping a close eye on what's developing and where it makes sense," said Zampella about 3D's use in gaming.


What can we expect from Activision after CoD Elite launch ?

Game Industry News

"Right now, it's an option, but in three to five years, it won't be"

This is what Activision's Digital vice president Jamie Berger said in a recent interview with MCV.

Activision's first foray into the social network sphere, CoD Elite, deploys in November alongside Modern Warfare 3.

However, it is by no means planned to be the last...

"We believe that a 24/7, year-round services strategy that broadens the game experience beyond just playing is going to be a necessity. To support a diverse player base, you will have to have a services and ongoing content strategy. I don't see how games are going to manage without that. CoD Elite is about 'CoD being bigger than ever' five years from now and laying the groundwork for that."


We, from MapModNews, have no idea what this man is talking about.

A necessity for who ? Them or us ?

CoD Elite will have free service features and a Premium component that is priced at $50 a year. Those who subscribe to CoD Elite Premium will gain free access to all 20 pieces of the MW3 downloadable content. Activision gave this DLC a $60 pricetag and so the non-Premium-subscribers have to pay 60 dollars for their download. So the Premium subscription saves you 10 dollars.

But Jamie Berger stated; "CoD Elite is laying the groundwork for something bigger".

And suddenly it gets clear to us; the Subscription business model !   

- The customer that receives value is more likely to renew the subscription and possibly at an increased rate. -

So it is more a necessity for Activision !  Gaining more profit from one game.

And all this underlines what we already stated in an earlier article.

"With a successful start of CoD Elite, Activision is one step closer to the subscription service they have in mind."

Next to selling the game and let gamers "buy" all DLC upfront; it also paves the way for selling in-game knickknacks.

And that's their ongoing content strategy.


Update: We found an interesting video-interview with Jamie Berger at CoDXP.  It's in read more.

PC gamers will grow in numbers and beat the Console in 2014.

Game Industry News

During the last couple of years the Call of Duty Franchise has been divided in two groups; the Xbox gamers and PS3/PC gamers.

The more important Xbox 360 users are the ones with lots of pre-release game information, fast post-release game patches and always get DLC first; the PC gamers are the ones who have to wait till the last week before release to receive important game details, have to wait weeks before errors get fixed and receive their DLC one month later...

But change is on its way.

According to NVIDIA, PC gaming will beat console gaming by 2014 and will in-fact be generating $24 billion by 2015, which will mean that it’s nearly doubled in less than 10 years.

Call of Duty Franchise has been divided in two groups; the Xbox gamers and PS3/PC gamers.


The PC, possessing fundamentally better technology, simply lacks enough quality gaming titles to make it a serious contender in today's gaming market.

One reason why PC gaming revenue is set to rise rests with distribution. Digital downloads, from the likes of Steam, are now the most-popular method of obtaining PC games.

Activision's new online distribution system, CoD Elite Premium, already seems to be build to give Activision an opportunity to sell extra content without using third-party digital distribution platforms.

With all this, the PC version of future Call of Duty titles can become their number one priority again.

Zampella and West vs Activision - Trial starts May 7, 2012

Game Industry News

Today an US Judge has set the Zampella and West vs Activision trial date on May 7, 2012.

Zampella and West vs Activision - Trial starts May 7, 2012

It will be the start of the biggest legal battle in Video Game History and hundreds of millions of dollars are at stake.

On May 7, the two fired Infinity Ward Founders, Jason West and Vincent Zampella will finally meet the world's biggest Game Publisher in court. And they hope it will get clear that Activision still owes them royalties from Modern Warfare 2.

“I’m really looking forward to having our day in Court,” said Zampella.

What happened ?

A month after being fired by Activision for "illegal dealings with rival Electronic Arts", West and Zampella sued Activision for millions. The two men believe to be fired because this was the only way Activision could legally deny any further contract claims. 

When victorious, there is even a chance West and Zampella will become co-owners of the Modern Warfare Franchise again and will get the ability to make new games within the Modern Warfare series. Even getting a piece of the CoD: Modern Warfare 3 earnings is one of the possibilities.

It doesn't help Activision that, right after West and Zampella were fired, the majority of ALL Infinity Ward employees also quitted their jobs. They started their own lawsuit against Activision. This group is now suing Activision for $125 million.

And Bobby Kotick ?  The CEO of Activision is expected to appear for some questions about his part in all this...

Is the Electronic Arts' Origin store SPYWARE ?

Game Industry News

Is the Electronic Arts' Origin store SPYWARE ?

Seems the Official EA Store, named Origin, is more than just an attempt to undermine Steam.

This Electronic Arts service has upset gamers since it reserves the right to act like Spyware, allowing EA to look around on your hard drive as explicitly stated in the terms of service.

The EULA states that EA is allowed to identify your computer, operating system, installed/uninstalled software/hardware, and use all this information for marketing purposes and share it with third party companies...

If you don't want that Electronic Arts does this, your only option is not to install the Origin software.

But no Origin means you can't play Battlefield 3 on a PC.

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