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First Ever Cloud Gaming Service starts in Asia

Game Industry News

Playcast Cloud Gaming

Playcast Media Launches Cloud Gaming Service.

In a joint partnership with SingTel, Playcast Media introduces a new level of video gaming experience without need for consoles, discs or sophisticated hardware

Playcast Media, one of the world’s leading cloud gaming providers, announced the commercial launch of its Games On Demand service in Singapore, with Singapore Telecommunications Limited (SingTel), Asia's leading multimedia solutions provider. The partnership marks a key milestone in Playcast Media’s business strategy to expand its service throughout Asia with Telecommunications and Pay-TV networks.

Playcast’s Games On Demand service launches as “ESC”, a new SingTel media entertainment offering for customers and will be available in Singapore to anyone with fibre or broadband connectivity of 10Mbps and above. The games are executed, rendered and streamed from SingTel’s data centers as an MPEG stream to consumers, using both the DSL & high quality, low latency FTTH access network, and can be played using a PC or SingTel’s “exCite” TV Service.

"SingTel is very pleased to be working with Playcast on our cloud gaming service “ESC”. This partnership marks the start of a revolutionary process in Asia as it will change the way people play video games. Using Playcast's breakthrough technology, our customers can enjoy playing high-end video games without worrying about their computer capability because their games are now all hosted on SingTel's cloud servers.?This will also help us to broaden the reach and accessibility of video gaming by opening it up to new demographic groups," said Allen Lew, SingTel’s CEO Singapore.

"Asia represents a huge opportunity for our game streaming service", said Guy de Beer, CEO of Playcast. "We believe that the partnership with such a powerful platform in the region such as SingTel, will succeed in markets where the console-based gaming economy has had somewhat limited success.”

Call of Duty multiplayer team at Treyarch staffing up ?

Game Industry News


Treyarch is on the lookout for staff to work on what would appear to be Call of Duty 9.

As spotted by Gamerzines, one job ad on the developer's website is for a gameplay combat designer to report to "Design director for the Call of Duty multiplayer team at Treyarch".

The studio is also seeking a scripter that may be required to take "a design test utilising Call of Duty mod tools", while other listings say the successful applicants will be working on "combat systems (such as weapons and attachments) and gameplay mechanics (such as Perks and spawning)".

Treyarch Studio boss Mark Lamia told CVG last year that "Treyarch is a 100 percent Call of Duty studio", so it would be no real surprise if it's already working on - or at least planning - a follow-up to the 20 million-plus selling Call of Duty: Black Ops.

Call of Duty nr. 9 isn't expected until 2012 though, with the combined talents of Infinity Ward, Sledgehammer and Raven said to be handling the 2011 CoD 8.

BAFTA Game Award 2010 for Call of Duty: Black Ops

2010 GAME Award at the GAME British Academy Video Games Awards

Call of Duty: Black Ops was announced as the Winner of the 2010 GAME Award at the British Academy Video Games Awards and so Treyarch won a BAFTA...

The British Academy Video Game Awards 2011 were held in London last night. The GAME Award was the only prize to be voted for by the public at the 2011 British Academy Video Game Awards and over 110,000 people casted their vote.

And so the public voted for the BEST video game of 2010 and Call of Duty: Black Ops came out victorious !

Cloud Gaming Portal for Gamers Around the World

Game Industry News


Playcast Media Appoints JWT to Enhance Cloud Gaming Experience for Gamers Around the World with New State-of-the-Art Portal

Playcast Media Systems, a leading provider of Cloud Gaming, has appointed JWT London to develop its new social gaming portal for PC and TV.

JWT will work with Playcast to harness the technology and creative talent of its new Innovation Lab, which is part of the Experience unit run by Maciek Gorzkowski.

The Innovation Lab led by Miguel Andres Clavera will develop a new social gaming platform to enhance the experience of playing high-end and casual games powered by Playcast’s cutting-edge technology. A groundbreaking 3D user-interface with innovative features will allow gamers to engage in multiplayer games and connect to their social networks seamlessly on any PC or TV without the need of a console.

The upgraded Playcast service is scheduled to launch later this year providing a whole new level of gaming and social experience for its users.

Guy Hayward, Chief Executive at JWT UK Group, said: “It’s an honor to be working with the leading cloud gaming company. This proves that JWT's focus on technology and its role in people's lives is transforming the type of work we do. JWT has a history of building brands for the long term; we look forward to doing the same with Playcast.”

Guy de Beer, Chief Executive at Playcast, added: "We provide a media experience which combines the qualities of video games and TV with online streaming and social media. JWT is one of onlya handful of creative teams who are able to blend these qualities into an organic user experience with a global application for our European and Asian partners."

Playcast’s cloud gaming service is already live in Europe and in great demand from PayTV platforms around the world, having blazed a trail with the first-ever solid commercial model for direct-streaming gaming, without the need of a console or video game software. Partnering directly with some of the video game industry’s top publishers including Activision, Atari, Capcom, Codemasters and THQ, Playcast is now leading its competitors by revolutionizing the social media elements of its product with the most dynamic user-interface in the market.

JWT London

About JWT

JWT is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT's pioneering spirit enables the agency to forge deep relationships with their clients including Bayer, Cadbury, Diageo, DTC, HSBC, Johnson & Johnson, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell and many others. JWT's parent company is WPP (NASDAQ: WPPGY).

International 3D Society awards Treyarch's CoD: Black Ops 3D

Game Industry News

Call of Duty: Black Ops 3D

Call of Duty: Black Ops 3D, as an audio visual entertainment format, is the FIRST game to be recognised by the International 3D Society.

The game, which is nothing short of an entertainment phenomenon, has grossed over one billion dollars to date, trumping the previous instalment in the Call of Duty series. It smashed box office and book opening day records, as well as five day records, and the inclusion of 3D in the latest in the first person shooter can only be a good thing for the format.

The 2011 Creative Arts Lumiere Award for Outstanding Achievement in 3D Gaming was awarded to numerous persons involved with Black Ops game, including Mark Lamia the studio head of the game’s studio Treyarch and Robert Sanchez, the 3D Producer.

The International 3D Society is both contributing to and recognising, the development of the format, in terms of both the content being produced in the tridimensional format, and those making the software and hardware needed to create and enjoy 3D entertainment.

The game, published by Activision Publishing Inc., is the most high profile game to be released that is available in 3D to those with the necessary hardware, but will by no means be the last, with Super Mario set to grace the Nintendo 3DS in 3D.

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