Friday, September 30 2011 @ 04:48 PM UTC
An article in Forbes calls a new promotion from Pepsi and Activision "nothing short of unholy."
The (USA Only ! ) promotion, "Rank Up XP," gives Call of Duty: Modern Warfare 3 players extra time in-game to earn double experience by purchasing Pepsi products (Doritos and Mountain Dew) and redeeming codes from the packaging. The experience comes in various allotments of time; for example: a 20 oz Mountain Dew will earn players 15 minutes of Double XP.
Here is why the author of the Forbes' article thinks it is wrong:
"Why is this a problem? Because XP is everything in these games, and whoever has more of it first is at a distinct advantage in the game. More XP, especially when the game is new, means more weapons, more perks, more attachments, more killstreaks, and subsequently, usually more wins. Offering Double XP to someone who purchases Pepsi products is selling out about as much as you can, and for a franchise that’s already been accused of pushing the limits with “Elite” monthly membership and overpriced map packs, it goes to show that Activision will exploit its fans in any way they can."
So critics of this promotion have pointed out that not only is this unfair for those players who earn their XP fair and square, it is also the corporate endorsement of Pepsi’s unhealthy consumer goods that constitutes the selling out of one of the world’s favorite first person shooters. Is this an all time low for Activison?
And the UK got this: Get 4 hours of double XP when you pre-order a Modern Warfare 3 Console version.