Monday, April 26 2010 @ 11:47 PM UTC
Over UK 600 retailers and execs from all sectors of the business attended what is the single biggest and most prestigious event on the UK games industry calendar: MCV Industry Excellence Awards.
And on April 22th the Game publisher Activision secured two accolades, including Game Publisher of the Year.
The gamemaker also picked up the Game Campaign award for its work in "promoting the commercial blockbuster Call of Duty: Modern Warfare 2 ", the latest from developer Infinity Ward.
Recently Guinness World Records announced that Modern Warfare 2 was the most successful entertainment launch of all time, securing £242.4 million in one day sales worldwide.
Sales... Maybe that's why every company that made money for the UK retailers got a price.
Microsoft’s Entertainment and Devices Division, a division responsible for the Xbox 360, won the impressive Grand Prix award at the MCV Industry Excellence Awards.
The Publisher Ubisoft was presented with the New Games Brand and Sales Triumph awards at the industry event, having sold more than one million copies of the Wii game Just Dance in the UK alone.