Activision starts partnership with Bungie Game Studio
Thursday, April 29 2010 @ 03:42 PM BST
This means Activision has the worldwide rights to Bungie’s next big profile multiplatform action game release.
Bungie’s first partnership since it split from Microsoft in 2007.
“Bungie is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with their talented team over the next decade,” stated Thomas Tippl, Chief Operating Officer of Activision Blizzard.
“Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industry’s best creative talent.”
“Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities.”
This deal covers just one IP, the identity of which remains a mystery for now. Bungie remains independent, and is presumably free to develop other new IP for other publishers. It will be a new IP; ruling out the chance of Bungie picking up development duties for the Call of Duty franchise.
Meaning of "IP" in gaming is:
- "intellectual property," a borrowed term from other entertainment industries, most probably the movie business. This usage differs from the technical IP, referring to big-game franchises such as Halo on Xbox and Metal Gear Solid on Playstation.)
- or meaning of "IP," although part of general computing jargon for several decades, only became a factor for gamers in the mid- to late 1990s when PC multiplayer games took off. Likely one of the first games to mention "IP" was the original Doom from 1993.
