One billion dollar PROFIT for Activision Blizzard...
Friday, February 10 2012 @ 12:03 AM GMT
Contributed by: VRANDAS
Activision Blizzard made $1 billion profit in 2011, with Call of Duty: Modern Warfare 3 as their top-selling game. And for the first time the company also grabbed an extra 75 million dollar up front by selling Call of Duty: Elite Premium subscriptions.
No shocker here: Call of Duty: Modern Warfare 3 was the best-selling game of 2011. Today, Activision Blizzard reported its fiscal 2011 earnings report, and the success of the first-person shooter franchise helped propel the company to record profits of $1.08 billion on revenues of $4.76 billion.
Activision Blizzard did not reveal exact sales numbers for Modern Warfare 3, but it did tout the game's social platform, Call of Duty Elite. As of January 31, the service now has 7 million registered users, with more than 1.5 million of those gamers signing up for the $50 premium tier.
A "new" Call of Duty confirmed for 2012 and Elite 2.0 incoming...
Unsurprisingly, the company confirmed that a new installment in the Call of Duty franchise will be released in 2012. The company also said that it is working on Elite 2.0, with details coming in the next few months.
Must we really make a list why this company doesn't deserve any profit ?
Penny-pinching Activision knows how to please Wall Street but again failed to improve their Customer experience.
And what about this...
2012's CoD "already looks fantastic", according to Activision. The new Call of Duty game promising 'meaningful innovations'
Speaking during an earnings call today, the publisher said they are "laser-focused on raising the bar with this year's new Call of Duty", along with "growing Call of Duty Elite". They were obviously mum on specifics, but they went on to express their unsurprising optimism about the upcoming release.
"This year we expect to further expand our presence with the launch of an all-new epic first-person shooter title under the Call of Duty brand. From what we've seen to date, the game already looks fantastic and will bring meaningful innovations to the franchise."
Off course innovations are always welcome, but releasing a CoD game that is actually finished and tested would be really BIG improvement . Plus it would be great when there would be more equality between the 4 gaming platforms and better listening to what the gamers want instead of forcing them to play game-modes they don't like and better communication about game-errors instead of ignoring.
Expanding your business comes with more responsibility; and we can only hope that Activision in 2012 stops with playing dumb when it comes to solving problems...