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Tuesday, May 30 2017 @ 10:11 AM BST

Sony and their In-Game Advertising Patent & Cloud Gaming

Game Industry News

Recently discovered on Google Patents, a patent that Sony Computer Entertainment America filed on November 10, 2011 shows that they plan to interrupt game play to bring advertisements.


interrupt game play to bring advertisements.


Seems it will only occur in online multiplayer games and will happen to all players simultaneously.

And a rumour...

Sony will unveil cloud gaming for Playstation 3 at the E3 2012 on June 5-7 at the Los Angeles Convention center.

The potential cloud gaming deal is likely to be with either Gaikai or OnLive allowing streamed games on PlayStation branded hardware.

But first on June 4...  the Sony press conference.